start here
01
“what cannot be downloaded, prompted, or copied is you: your lived experience, your point of view, the people you have served, and the way you see problems that others walk past.”
mindset vitaminsthe workbook
the authenticity audit: find what makes you un-copyable.
ai can copy your format, your niche, and your entire content calendar. it cannot copy you.
sameness is easy to publish — and hard to notice in yourself. this workbook helps you name what is yours.
get the authenticity audit
$29instant download
work by hand or on screen
50 prompts
+ ikigai
+ ikigai
find what makes you un-copyable
the plain-language version
what is the authenticity audit?
the authenticity audit is a digital workbook for creators, entrepreneurs, consultants, coaches, freelancers and personal brands who want to identify the experiences, perspectives, stories and proof that make their content uniquely theirs — especially when using AI to create and publish content.
AI makes generic content easier to produce. That makes your lived experience, perspective, stories, evidence and specific point of view more valuable. AI can help you create faster. The Authenticity Audit helps you figure out what is actually yours before you hand it to AI.
get the authenticity auditthe problem
you can feel when your work starts sounding like everyone else.
01
the same hooks
Everyone opens with the same polished promise.
02
the same templates
The format is tidy, but nothing in it feels like yours.
03
ai-polished sameness
The words are smooth. Your actual point of view is missing.
the big idea
your authenticity is data.
Your experiences, mistakes, decisions, perspectives, stories and receipts are data. AI can organize that data. It cannot invent it for you.
what's inside
a closer look at what is already yours.
A self-evaluation workbook you can work through by hand or on screen. No performance required.
01
origin & story
the lived history only you can claim.
02
voice & perspective
the edges you have been sanding off.
03
proof & receipts
the evidence that makes your story sellable.
04
your people
who trusts you, specifically, and why.
05
the un-copyable edge
the AI-age stress test for your business.
the ikigai lesson
A fillable four-circles worksheet mapping what you love, what you're good at, what the world needs and what you can be paid for, plus the pairwise overlaps: passion, profession, vocation and mission.
the statement
One page that turns your answers into positioning language for your bio, website and sales conversations.
the sprint
One 30-minute task a day for 7 days that turns insight into visible, revenue-relevant moves. Block about 90 minutes for the ikigai lesson and first section, then continue in 20-minute sittings, by hand or in a document.
the authenticity statement formula
I help [your people] achieve [outcome you have receipts for], drawing on [your rare combination]. Unlike others in your space, I [your voice/conviction], because [your origin].
50 deep-dive prompts total · 10 prompts in each section
get the authenticity auditwhat it looks like inside
real pages. real questions.
No fabricated screenshots. These are short excerpts from the workbook, presented as text so you can read the thinking before you buy.
the lesson
02
“where what you love, what you are good at, what the world needs, and what people will pay for overlap.”
a prompt
03
“when AI writes in your niche, what does it consistently get wrong that you catch instantly?”
synthesis
04
“I help [your people] achieve [outcome you have receipts for], drawing on [your rare combination]. Unlike others in your space, I [your voice/conviction], because [your origin].”
a good fit, or not
this is for the person behind the work.
for
entrepreneurs, coaches, consultants, freelancers, service providers, creators, subject-matter experts and professionals building a personal brand.
not for
anyone looking for another template to copy, or for AI to invent their story for them.
about
made for the part of you that can't be templated.
I made The Authenticity Audit after finding my own ikigai made one thing clear: your point of view is not a content strategy.
I'm Des, founder of Mindset Vitamins, a retired USAF veteran of 23 years who works in federal compliance and AI governance. I watch the same content problem show up in the AI systems I work with every day, so I built this workbook to help you name what is already yours.
the honest answers
questions you might have.
what is the authenticity audit?
The Authenticity Audit is a digital workbook for creators, entrepreneurs, consultants, coaches, freelancers, subject-matter experts and professionals building a personal brand. It helps you identify the experiences, perspectives, stories and proof that make your content uniquely yours, especially when you use AI to create and publish.
who is it for?
It is for the person behind the work: entrepreneurs, freelancers, coaches, consultants, service providers, creators, subject-matter experts and professionals who want to lead with a specific point of view instead of blending into generic content.
do i need to be a content creator?
No. You do not need to call yourself a content creator. If you are building a business, an offer, a reputation or a personal brand, the workbook helps you name the experience and perspective you bring to that work.
can i use this if i already use chatgpt?
Yes. The workbook assumes you use tools like ChatGPT. It is about what you bring to the tools: your lived experience, decisions, perspective, stories, evidence and specific point of view.
is this a prompt guide?
No. These 50 prompts are questions for you to answer about your own experience, not prompts to type into a chatbot.
is this a content calendar?
No. It is a self-evaluation workbook that helps you find your authentic edge, turn it into an authenticity statement, and make visible moves through the 7-day visibility sprint.
how do i receive it?
You receive an instant download after checkout. Work through it by hand or on screen, in a document.
how long does it take?
Block about 90 minutes for the ikigai lesson and the first section, then continue in 20-minute sittings for the rest. The visibility sprint is one 30-minute task a day for 7 days.
how much does it cost?
The Authenticity Audit costs $29.
what will i walk away with?
You will have your ikigai map, your answers across the five sections, an authenticity statement you can use in your bio, website and sales conversations, and a week of visible moves. The workbook makes no income or business-result promises.
the authenticity audit
find what ai can't copy.
AI can help you create faster. This workbook helps you figure out what is actually yours before you hand it to AI.
- 50 deep-dive prompts
- a 5-part authenticity audit
- the ikigai lesson with its four-circles worksheet
- the authenticity statement framework
- the 7-day visibility sprint